Thursday, July 29, 2010

Creative comparisons

I received the following email ad from Citibank the other day:

 
Citibank Savings Plus Account
.80
For balances of $25,000 or more
 
 
Dear JOSEPH FABER,

If you want to get a return that is currently higher than offered on many Money Market Funds, move your money to a Citibank Savings Plus Account today. Compare for yourself:

Average Money Market Fund 7 Day Yield: 0.04% *

Current Citibank Savings Plus APY
(on balances of $25,000+) : .80% **

That's 20 times higher!

Really?  20 times higher?  Is that supposed to sound impressive?

Hmmmmm.

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